Set the Scene
Set the Scene
Year
2024
Year
2024
Type
Brand Launch / Local SEO / Service Positioning / Digital Experience
Type
Brand Launch / Local SEO / Service Positioning / Digital Experience
Timeframe
9 weeks
Timeframe
9 weeks
Overview
Overview
Set the Scene was created as a local service brand serving Raleigh, the Triangle, and surrounding areas. The brand is built around styled moments that feel thoughtful, beautiful, and easy to book.
The work focused on naming, positioning, service clarity, local SEO, and a digital presence that makes the offer simple to understand and inquire about.
Set the Scene was created as a local service brand serving Raleigh, the Triangle, and surrounding areas. The brand is built around styled moments that feel thoughtful, beautiful, and easy to book.
The work focused on naming, positioning, service clarity, local SEO, and a digital presence that makes the offer simple to understand and inquire about.
/01
/01
Challenge
Challenge
The service needed to feel elevated without becoming vague. Potential clients need to immediately understand what can be booked, where it is available, and which moments the brand supports.
The service needed to feel elevated without becoming vague. Potential clients need to immediately understand what can be booked, where it is available, and which moments the brand supports.
/02
/02
Approach
Approach
We created the brand foundation, service categories, messaging, local SEO direction, and inquiry path for a clear, beautiful client experience.
We created the brand foundation, service categories, messaging, local SEO direction, and inquiry path for a clear, beautiful client experience.
/03
/03
Results
Results
Set the Scene came away with a clear local brand concept, defined service categories, SEO-friendly positioning, and an inquiry path designed to make the offer easy to understand and book. The work helped turn a creative service idea into a more structured brand with room to grow.
Set the Scene came away with a clear local brand concept, defined service categories, SEO-friendly positioning, and an inquiry path designed to make the offer easy to understand and book. The work helped turn a creative service idea into a more structured brand with room to grow.
Brand identity system created/ Digital Marketing
+62%
+62%
Inquiry path created
New Service
New Service
/04
/04
Small celebrations still deserve a strong brand experience. Set the Scene was created to make intimate moments feel easier to plan and more beautiful to remember.
Small celebrations still deserve a strong brand experience. Set the Scene was created to make intimate moments feel easier to plan and more beautiful to remember.
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
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