Vetted Venues
Vetted Venues
Year
2026
Year
2026
Type
Brand Strategy / Platform Concept / Creative Direction / Development
Type
Brand Strategy / Platform Concept / Creative Direction / Development
Timeframe
Ongoing
Timeframe
Ongoing
Overview
Overview
Vetted Venues was developed as an editorial-style discovery platform for venues and hospitality spaces that deserve to be seen with more context, beauty, and trust than a crowded directory can provide.
The goal was to create a more elevated path for venue discovery — combining curated storytelling, visual direction, brand positioning, and digital strategy into one platform.
Vetted Venues was developed as an editorial-style discovery platform for venues and hospitality spaces that deserve to be seen with more context, beauty, and trust than a crowded directory can provide.
The goal was to create a more elevated path for venue discovery — combining curated storytelling, visual direction, brand positioning, and digital strategy into one platform.
/01
/01
Challenge
Challenge
Exceptional venues often get placed beside thousands of other listings with little control over how their brand is experienced. Many also lack clear insight into what visibility, traffic, or inquiry value they are actually receiving.
Exceptional venues often get placed beside thousands of other listings with little control over how their brand is experienced. Many also lack clear insight into what visibility, traffic, or inquiry value they are actually receiving.
/02
/02
Approach
Approach
We developed the brand concept, positioning, editorial direction, and platform structure for a discovery experience that feels more curated, useful, and brand-aligned.
We developed the brand concept, positioning, editorial direction, and platform structure for a discovery experience that feels more curated, useful, and brand-aligned.
/03
/03
Results
Results
Vetted Venues came away with a clear platform concept, defined positioning, editorial direction, and a stronger foundation for attracting both venue partners and future readers. The work created a more intentional way to present exceptional spaces — not just as listings, but as experiences worth discovering.
Vetted Venues came away with a clear platform concept, defined positioning, editorial direction, and a stronger foundation for attracting both venue partners and future readers. The work created a more intentional way to present exceptional spaces — not just as listings, but as experiences worth discovering.
Curated venue discovery platform
+75%
+75%
Venue discovery experience
New Launch
New Launch
/04
/04
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
Web / Creative Direction
Park Loft
A refined website and digital support strategy for a high-touch New Jersey venue with a strong brand, beautiful space, and premium client experience.
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