Amberfields
Amberfields
Year
2025
Year
2025
Type
Web Design / Product Direction / Packaging / Launch Strategy / Buyer Journey
Type
Web Design / Product Direction / Packaging / Launch Strategy / Buyer Journey
Timeframe
12 weeks
Timeframe
12 weeks
Overview
Overview
Amberfield was developed as a modern fragrance brand with a refined identity system that could live across packaging, digital, gifting, and in-person perfume bar experiences.
The direction is intentionally clean, elevated, and scalable — designed to feel beautiful now while still being strong enough for future retail or brand partnership opportunities.
Amberfield was developed as a modern fragrance brand with a refined identity system that could live across packaging, digital, gifting, and in-person perfume bar experiences.
The direction is intentionally clean, elevated, and scalable — designed to feel beautiful now while still being strong enough for future retail or brand partnership opportunities.
/01
/01
Challenge
Challenge
The brand needed to feel premium and sellable without becoming overly complicated or too literal. The identity had to work across packaging, product visuals, social content, and future experiential activations.
The brand needed to feel premium and sellable without becoming overly complicated or too literal. The identity had to work across packaging, product visuals, social content, and future experiential activations.
/02
/02
Approach
Approach
We started by exploring their story — a deep appreciation for nature, craft, and seasonal rhythm. We shaped the brand direction, visual identity, packaging feel, product presentation, and launch foundation around a clean, modern fragrance world.
We started by exploring their story — a deep appreciation for nature, craft, and seasonal rhythm. We shaped the brand direction, visual identity, packaging feel, product presentation, and launch foundation around a clean, modern fragrance world.
/03
/03
Results
Results
Amberfield came away with a clean brand foundation, packaging direction, product storytelling, and a visual identity that can grow across digital, retail, gifting, and experiential fragrance moments. The work gave the brand a more premium and scalable starting point.
Amberfield came away with a clean brand foundation, packaging direction, product storytelling, and a visual identity that can grow across digital, retail, gifting, and experiential fragrance moments. The work gave the brand a more premium and scalable starting point.
Brand identity system created
NEW
NEW
Product launch foundation
New Brand
New Brand
/04
/04
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
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