Laveau Travel
Laveau Travel
Year
2024
Year
2024
Type
Brand Concept / Editorial Direction / Travel Marketing / Digital Presence
Type
Brand Concept / Editorial Direction / Travel Marketing / Digital Presence
Timeframe
10 weeks
Timeframe
10 weeks
Overview
Overview
A forward-thinking brand approached us to help define their identity and build a digital presence that matched their ambition.
The goal was to create a clear, thoughtful, and lasting experience — both visually and functionally. Through strategy, design, and development, we worked to bring their vision to life in a way that felt cohesive, user-friendly, and built to grow.
A forward-thinking brand approached us to help define their identity and build a digital presence that matched their ambition.
The goal was to create a clear, thoughtful, and lasting experience — both visually and functionally. Through strategy, design, and development, we worked to bring their vision to life in a way that felt cohesive, user-friendly, and built to grow.
/01
/01
Challenge
Challenge
Laveau Travel was created as a content-led travel brand designed to spotlight boutique hotels, beautiful destinations, and hospitality experiences worth remembering.
The concept creates room for editorial content, destination guides, brand partnerships, and hospitality-focused storytelling.
Laveau Travel was created as a content-led travel brand designed to spotlight boutique hotels, beautiful destinations, and hospitality experiences worth remembering.
The concept creates room for editorial content, destination guides, brand partnerships, and hospitality-focused storytelling.
/02
/02
Approach
Approach
Travel content can easily become generic or overly influencer-driven. The opportunity was to build a brand that feels more curated, useful, and visually aligned with boutique hospitality and luxury experiences.
Travel content can easily become generic or overly influencer-driven. The opportunity was to build a brand that feels more curated, useful, and visually aligned with boutique hospitality and luxury experiences.
/03
/03
Results
Results
Laveau Travel gained an editorial brand direction, defined content pillars, and a digital concept built around boutique stays, destination storytelling, and curated hospitality experiences. The work created a flexible foundation for future content, partnerships, and travel-focused brand growth.
Laveau Travel gained an editorial brand direction, defined content pillars, and a digital concept built around boutique stays, destination storytelling, and curated hospitality experiences. The work created a flexible foundation for future content, partnerships, and travel-focused brand growth.
Editorial travel concept developed
NEW
NEW
Content direction built
New Launch
New Launch
/04
/04
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
Creative Direction
Taryn Morrison
Visual Design
Nina Moretti
Development
Tomas Reed
Brand Launch / Local SEO / Service Positioning / Digital Experience
Set the Scene
A styled setup brand for intimate celebrations, proposals, date nights, tea parties, prom send-offs, and small moments made memorable.
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